Monday, September 13, 2010

New Spokesmodel for Childbirth Ed: Childbirth Ed!

It was an early morning epiphany, so you know it's either going to be a great idea or a total groaner. But out of the blue, it suddenly occurred to me - a way of promoting the benefits of birth preparation for FATHERS. We need a spokesmodel/mascot. I give you Ed . . . Childbirth Ed!

Imagine the jovial, upbeat dude above, wearing a 6 Healthy Birth Practices trucker hat, a CAPPA t-shirt, sitting on an enormous ball, perhaps wielding a massage tool or some Recharge with a straw, ready to mop his mama's forehead with a cool cloth. Ed can tell you all about what the 4-1-1- rule means, and can whip out the BRAIN/BRAND acronym for contemplating any intervention at any time. Ed knows all the emotional signposts of labor, has a laminated chart of effective laboring positions, and looks forward to encouraging his wife to push with her own instincts, even if the rest of the room is barking in her face. He's even prepared for delivery room football, if necessary.

Childbirth Ed. Don't you love him already?

P.S. Have I mentioned I'm a total dork?
P.P.S. Yep, that is my wee Lily with her daddy, modeling a sling, courtesy the women behind Bean Tree Baby.


  1. Love it! I don't think you're a dork, at all!! Very creatively inspired, for sure!! <3

  2. LOVE it! btw clue me in i know brain, what's brand?